Brand Guidelines
Guidelines for using Vinkura AI's brand assets correctly and consistently.
Our Brand Identity
Vinkura AI's brand identity represents our mission to build ethical, decentralized AI that serves communities across India. Our brand assets should be used consistently to maintain the integrity of our brand.
These guidelines are designed to help you use our brand assets correctly. Whether you're a partner, community member, or media outlet, please follow these guidelines when representing Vinkura AI.
Brand Identity
Representing our mission and values
Logo Usage
Logo Variations
Our logo is available in full color, black, and white versions. Use the version that provides the best contrast with the background.
Clear Space
Always maintain a clear space around our logo equal to at least the height of the "V" in Vinkura. This ensures the logo remains visible and impactful.
Minimum Size
To ensure legibility, never use our logo smaller than 24px in height for digital applications or 0.25 inches for print applications.
Incorrect Usage
Never stretch, distort, recolor, or modify our logo in any way. Always use the approved logo files.
Color Palette
Primary Colors
Purple
#7e22ce
RGB: 126, 34, 206
Black
#000000
RGB: 0, 0, 0
Our primary colors represent our brand identity. Purple symbolizes innovation and creativity, while black represents sophistication and strength.
Secondary Colors
Blue
#2563eb
Dark Gray
#27272a
White
#ffffff
Our secondary colors complement our primary palette and can be used for accents, backgrounds, and supporting elements.
Typography
Our brand fonts and typography guidelines
Typography
Typography plays a crucial role in our brand identity. We use a clean, modern typeface that reflects our innovative and accessible approach to AI.
Primary Font: Inter
Inter is our primary font for all digital and print applications. It's clean, modern, and highly legible.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 !@#$%^&*()
Font Weights
Inter Light - For body text and captions
Inter Regular - For general content
Inter Medium - For emphasis and subheadings
Inter Bold - For headings and important information
Inter Extra Bold - For primary headings and key messages
Need Help?
If you have any questions about using our brand assets or need additional resources, please contact our brand team.